Job Details

Senior / Lead Digital Creative Concept International Social & Platforms for dm-drogerie markt

Berlin, DE | Germany (REMOTE) | Stuttgart, DE

WongDoody, more than 2,000 colleagues in 24 design studios on four continents a highly collaborative team of experts in product experiences, digital marketing, and immersive technologies. Our solutions are born where creativity and technology meet with a clear focus on the needs and experiences of users. Whether augmented reality, digital twins, AI ecosystems, omnichannel commerce, or integrated campaigns: we create connections between people and brands in the B2B as well as the B2C sector.

As part of the global technology innovator Infosys, we have the scaling and expertise needed to turn big ideas into reality and implement them worldwide.

WongDoody x dm

Your playground: dm-drogerie markt. For dm-drogerie markt, Germanys most popular retailer, we have been the digital lead agency since 2010 and have accompanied the company at every step of its transformation from brick-and-mortar to omni-channel.

In close collaboration with the dm branches in Germany, Austria, and Eastern Europe, more than 50 creative minds develop and manage the strategy and e-commerce platforms for dm in these countries while also taking care of all other online activities such as social media, CRM, digital branding, campaigns, and content marketing.

Your Role

• You will take creative responsibility, dive deep into conceptual work, and develop leading ideas that work across borders.
• You will work fully operationally from the first idea to the elaboration and strengthen teams through inspiration, clarity, and collaboration. For us, leadership means providing orientation, connecting perspectives, and developing better solutions together.
• We are not looking for a classic copywriter.
• We are looking for a creative personality with a leadership claim not through titles, but through ideas, clarity, and collaboration.
• A personality that understands social media as a cultural stage, thinks strategically about international platforms, and sees new technologies, AI, and digital innovation as a creative accelerator.
• For the international team of dm-drogerie markt, we are looking for an experienced Senior / Lead Digital Creative with a strong focus on international social media ecosystems, platform strategies, and influencer marketing.

What You Can Expect

• Development of international social-first and platform campaigns for several dm markets
• Conception of scalable creative frameworks, content playbooks, and asset systems
• Development of influencer and creator strategies with cultural relevance
• Creative management of international social assets and quality assurance across markets
• Presentation and further development of leading ideas at an international stakeholder level
• Close collaboration with interdisciplinary teams (strategy, design, UX, tech, account, dm international)
• Active integration of AI tools and new technologies in conception and content processes
• Identification of new platform mechanics and digital innovations and their translation into brand-relevant ideas

Technology & Innovation is not a trend for us, but a tool. You understand how AI changes creative processes from idea generation to asset production and international scaling. You use new technologies strategically to increase relevance, efficiency, and creative quality not as an end in itself, but as part of a strong digital overall concept.

What You Bring

• 68 years of experience in an agency or similar creative role
• Proven experience in the conception of international social media assets
• Deep understanding of platform-native mechanics and social culture
• Strong competence in influencer and creator marketing
• Experience in the strategic use of AI and digital innovations
• Ability to think creatively about scalable systems
• High social competence and enjoyment of interdisciplinary collaboration
• Proficiency in presentation and client consultation
• Fluent German and very good English skills

Our Local Benefits

• Flexible working hours
• Work from wherever suits you. At home or in the office, as you prefer
• Work for strong brands and clients we believe in
• Contribution to the Urban Sports Club
• Employee benefits & discounts through corporate benefits
• Open-minded & nice people in all teams

Does this sound like you? Then grab your laptop and apply we are looking forward to having you on our creative journey!

For us, its all about your personality and your professional skills. Your gender, age, or appearance, your background or sexual orientation play no role for us we are open to working with every person.

Please note: This is a job advertisement from WongDoody GmbH with its headquarters in Germany. You can reach job advertisements from one of our WongDoody sister companies published worldwide, which we operate under the brand WongDoody globally. Each job offer is solely responsible for the company that published the respective advertisement. Contact persons, required information, and applicable conditions may differ accordingly. You can find out here how the WongDoody GmbH processes your personal data provided in the application process.

If you have any questions about the application process, please contact our People & Culture team directly at Job@odt.net