Job Details

Job Title: Data Analyst
Department: Marketing
Reports to: Director, Marketing Operations & Insights
Effective Date: Created by: Moyer
Revised Date: Revised by:

JOB PROFILE SUMMARY: The ideal candidate will be responsible for collecting, processing, and analyzing data to provide actionable insights that support business decision-making. This individual will work across departments to ensure data accuracy and optimize processes, helping to drive efficiency, growth, and performance.

CORE VALUES

• Agility - Ability to quickly adapt to changing priorities and adopt new tools and methods.
• Courage - Willingness to present data and insights that challenge current assumptions or expected outcomes. Take initiative in proposing new approaches to drive better decision-making.
• Collaboration - Utilize listening skills to understand stakeholders' needs and incorporating their feedback into analysis.
• Respect - Treating others with courtesy and professionalism.

• Collect and clean large datasets from various internal and external sources to ensure data quality and accuracy.
• Perform data analysis to identify trends, patterns, and insights that can inform business strategies and decisions.
• Develop reports and dashboards to present findings in an understandable and actionable manner.
• Collaborate with cross-functional teams to understand data needs and ensure alignment with business objectives.
• Assist in developing and maintaining data models and tools for forecasting, performance tracking, and business planning.
• Create and maintain queries, reports, and data visualizations to communicate data findings to teams.
• Perform ad-hoc data analysis and reporting as management or other departments require.
• Ensure compliance with data privacy regulations and best practices in data handling.
• Ensure the accuracy and quality of data used in analysis by developing best practices for data collection and reporting.
• Assist in A/B testing and experimentation to refine marketing strategies and optimize customer engagement.
• Work with the marketing team to identify areas where data can be used to improve targeting, personalization, and customer experiences.

• 3+ years working big data sets
• Strong proficiency in Excel required, including complex formulas, pivot tables etc.
• Experience with data visualization tools such as Google Analytics, Tableau, Power BI etc.
• Knowledge of statistical analysis methods and techniques.
• Experience working with large datasets and data processing tools.
• Strong problem-solving and analytical thinking skills.
• Excellent written & verbal communication skills, with the ability to present complex data findings to non-technical stakeholders.
• History of finding actional insights in data and contributing to data-driven decision making
• Consultative approach to business partnering, capturing requirements, aligning stakeholders, validating solutions, and documenting outcomes
• Business acumen with strong understanding of key business metrics and the ability to align marketing analytics efforts with broader business goals
• Ability to manage multiple projects simultaneously and meet deadlines.

• A bachelor's degree in Marketing, Mathematics, Information Technology, Economics, Statistics, is preferred, but equivalent technical certification or relevant work experience will be considered

• Professional setting
• Continuous sitting
• Continuous oral & written communication and listening skills
• Continuous computer use
• Occasional bending, kneeling, lifting, pulling & pushing up to 10 pounds

• Typical hours Monday through Friday from 8:00 a.m. to 5:00 p.m. but not limited to these hours
• The schedule may require occasional night/evening and weekend or holiday work
• This position may require travel to client locations or corporate offices

• Remote acceptable - LFT preferred